Is the Online Networking Craze All It’s Cracked Up to Be?

All the buzz in career professional circles these days seems to be around the emergence of online or virtual networking through social and professional networking sites such as LinkedIn and Ryze. I’ve attended several seminars on the subject, and read new articles almost daily about the phenomenon.

Is online networking something that you as an executive need to be involved in as part of your career management strategy? All the statistics seem to show that career transition and advancement for the executive is most likely going to occur through networking or referral, so taking advantage of the ability to network in cyberspace seems like a “no brainer.”

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