Brand “You”: Critical to Career Management

There has been endless discussion it seems in the last several years about personal branding’s importance to today’s job search process and to overall executive career management. But what is a “brand” really as applied to an individual person, and does it really matter? For some thoughts on this, which I intend to expand on at a later time, see my recent post at the Career Hub Blog:

Note to reader April 2019: This site has since shut down, so the post is unfortunately no longer available for viewing. I intend to write a new post in the near future on this topic.