Posts in Career Branding
Should My Executive Resume Include a Photo?

A key question to consider is whether a photo will make you stand out in a positive or negative way. Even in those cases where the picture (or the whole executive resume) is not immediately discarded, think of the possible outcomes. Notice that only one out of the five possibilities listed is favorable.

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Do You Know What Your Personal Career Brand Is? Have You Refreshed It Lately?

Way back when I first started writing resumes, I realized that when you analyze it, job search is really a marketing activity – self-marketing, that is. So is overall executive career management. In reality, we all have a career brand – what others see as our essence.

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Structure Your Resume and Executive Job Search Strategy to Combat Ageism

Ageism in hiring and in the workplace after you have been hired is nothing new… Here are some anti-ageism steps to take in your executive job search and career management.

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Add Sizzle to a Boring Cover Letter

Cover letters can either excite a potential employer or bore him or her to tears. A major reason that your cover letter may be boring is that your language makes you come across as pompous or nineteenth century. Avoid overly formal or stilted language! Other things to watch out for…

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Don’t Shoot Yourself in the Foot: 8 Ways Your Cover Letter Could be Sabotaging You

It has unfortunately been my experience with a few executive clients that they take the high-impact executive resume we developed and send it out “bare” to a potential employer — without a customized cover letter. This comprises the first, and often fatal cover letter self-sabotage.

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Be Mindful: Recruiters ARE LOOKING at Your Social Media Activity

Did you know that a full 87 PERCENT of recruiters use LinkedIn to reach out to potential candidates? And that the vast majority of employers weigh your positive or negative presence in social media heavily in making hiring decisions?

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After the Executive Job Interview: Be Sure to Send a Thank-You Letter!

One of the first things your parents taught you as a toddler was to say “please” and “thank you. The percentage of candidates who take the time to send thank-you emails or postal letters is abysmally low (some have cited under 4%), so this strategy is virtually guaranteed to make a major impression.

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Remembering “The Greatest”–Muhammad Ali

By his own statement, Muhammad Ali was an ordinary man who worked hard to develop the talent he was given. I decided that his passing deserved note on my Executive Resumes Blog, because of the determination, ambition, perseverance, philanthropy, and unmitigated success of his career—things to which most executives would aspire.

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